Some call Varadero Beach the world's greatest beach, and it's easy to see why. The glistening white sands, cool tropical breezes and tranquil Atlantic waters provide the perfect backdrop for a broad range of resorts, from family-friendly to all-inclusive, and everything in between.

For those looking for adventure, Varadero is well equipped to handle almost any water sport you can think of, from scuba diving to sailing to swimming with the dolphins. You can even sneak in a round of golf at the Varadero Golf Club's breathtaking championship course, or hike through the history-rich Ambrosio Cave. If pampering is what you have mind, Varadero boasts an abundance of spas to help you unwind.

Just beyond the spectacular beaches, you'll find plenty of opportunities for local excursions. Explore the ecotourism options offered on the nearby Zapata Peninsula, the largest wetland reserve in the Caribbean, or within the Varahicacos ecological reserve, where you can hike along vegetation-rich trails and gaze at the colourful array of exotic birds. For a more cultured diversion, visit the city of Matanzas, nicknamed the "Athens of Cuba" because of the wealth of celebrated European poets and writers living there during the mid-19th century.